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New product announcements are made
nearly every day. I subscribe to many trade journals and each is filled with hundreds of
flashy advertisements. But, only a few of those product ads catch my eye. Since I’m
a circuit designer, I especially like those components that trigger many new application ideas
in my mind. Sometimes it is the smallest products that are the most useful.
Tiny surface mounted components that perform a nice little
function have countless applications. I also like anything that keeps battery power
consumption low. These days you can do many interesting things with a well-designed
circuit powered from just a few tiny button battery cells.
I often discovered new products in surplus electronic catalogs.
The surplus companies often buy up stock that came from companies that went out of business.
Bad marketing or bad management may have killed a perfectly good product idea. Their loss
can be your gain if you can spot the bargain.
David A. Johnson, P.E.
